Case Studies

Fair Trade: How Going the Extra Mile with Sustainability Fuels Business

 

In conjunction with promoting best practices in Sustainable Finance, this case study outlines the opportunities arising from fair trade certification in the horticulture sector.

Fair trade is a prime strategy for accessing the European market, where consumers and importers are increasingly concerned about the conditions under which flowers are produced. Additionally, fair trade products sell at a minimum price protecting producers when prices fall and typically command a premium. It constitutes an excellent opportunity not only to mitigate the E&S risks typically associated with horticultural production, but also to create additional benefits for employees and the community without impacting financial returns.