Safaricom developed its first sustainability framework six years ago and, since then, it has been implementing a dynamic sustainability agenda crafted under a “Top-down bottom-up co-creation approach”.
The case study considers three projects highlighting where community health and safety issues present a significant business risk - for both clients and banks providing loans.
The case study consists of engaging in parallel with the Senior Leadership Team and their team of Sustainability Champions to develop a framework for integrating the SDGs into corporate strategy. The key features on their strategy has included exploring untapped business opportunities offered by the SDGs, discussing business objectives and improvement areas first and agreeing on how the SDGs could enhance performance and help overcome challenges, encouraging teams to articulate the SDGs in a way that makes sense for the business and keeping a flexible approach with as many iterations as necessary until the articulation of the relevant SDGs is fit for purpose.
This approach has enabled Safaricom to adopt and integrate the SDGs in a way that has made sense for the various divisions and empowered them to own that vision.